Pursue Deals That Align With Your Values & Mission

In real estate development, signing the deal is just the beginning—the real test comes when everything that can go wrong, does. Delays, shifting conditions, and unforeseen roadblocks often threaten even the most well-planned projects. That’s why at Logos, we believe the deals worth doing are the ones rooted in purpose. When challenges inevitably arise, a strong alignment with your mission and values becomes fuel. This piece shares how our team has weathered difficult seasons not by chasing short-term wins, but by doubling down on our “why,” allowing faith and clarity to lead us toward unexpected breakthroughs.

With that in mind, I impress upon you to only do deals that truly align with your organization's values & purpose. In doing so, when the "going gets tough," (and it will), you will have a higher calling and meaning to the process that will energize you to take vital action to course correct and pursue innovative solutions when necessary. This ensures that the project or initiative remains on track long past the deal making phase.

If you remember your "why" in doing the deal, you will find your "how," in its implementation.

Logos is guided by its core values of Faith, Family, Heritage, & Honor. Our mission is to "revitalize churches and communities through real estate development on church & denominational land." Our values and mission are our "why."

Therefore, when a million things "go wrong," and we sail in rough waters, we return to why we are doing this in the first place and with God's help, "make a way out of no way."

For example, when one of our projects was in the deal stage it looked great on paper and had compelling short-term monetary benefits that drove us to want to get it done. Two years into the pre-development stage, it was halted for a number of reasons and it seemed that any strategy to mitigate this set-back would involve hard conversations with the land partner and an outcome that would benefit no one.

My team met feeling sullen, drained, and exasperated.  It was at this point that we referred back to our company's values and our mission…and dug deep. We reminded ourselves of our “why” and with renewed energy we challenged ourselves to think farther outside of the box. We got real. We informed our land partner that as much as we wanted it to be, all was not well. Then, as if our land partner was waiting for this moment, they came to the table with newfound momentum and presented fresh ideas and solutions.

Long story short, the land partner jumped into the fray and introduced us to local public charities, private foundations, and government officials with the resources and desire to see this project get off the ground. As a result of that transparency, which surfaced due to the team reminding ourselves of our “why”, we are close to adding nearly $8,000,000.00 to the capital stack for that project through impact grants and low interest loans. In addition, we are on our way to building 40+ units of highly innovative multi-generational housing complete with a day care center and new ministry outreach space for that project on church owned land. 

From potentially the most bitter of endings, we now have a project that may require no outside investors and has become a catalyst for reforming and revitalizing how we engage with all of our land partners ensuring that we strategize together to create shared success. 

All as a result of reminding ourselves why we do what we do in the 1st place.